Concepedia

Yuhuan Xu

YX

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Publications

2

Citations

164

H-Index

2

Active since

2021

Affiliations

Jiangsu University(Current)

Yuhuan Xu is an author at Jiangsu University specializing in business, consumer behavior, and marketing.

ORCID

Publications per year

2021–2022

2

Publications

2

Effects of Subjective Norms and Environmental Mechanism on Green Purchase Behavior: An Extended Model of Theory of Planned Behavior

Yuhuan Xu, Jianguo Du, Muhammad Aamir Shafique Khan et al. · Frontiers in Environmental Science · 2022 · 120 citations · Full text

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Untying the Influence of Green Brand Authenticity on Electronic Word-of-Mouth Intention: A Moderation–Mediation Model

Yuhuan Xu, Jianguo Du, Fakhar Shahzad et al. · Frontiers in Psychology · 2021 · 44 citations · Full text

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