Concepedia

Donald W. Hendon

DW

Statistics

Publications

6

Citations

191

H-Index

6

Active since

1975

Affiliations

Arkansas State University(Current)

Donald W. Hendon is an author at Arkansas State University specializing in business, advertising, and consumer behavior.

Publications per year

1975–2007

6

Publications

6

NEGOTIATION CONCESSION PATTERNS: A MULTI-COUNTRY, MULTI-PERIOD STUDY

Donald W. Hendon · Journal of international business research · 2007 · 65 citations

Management, International Management, International Relations +17

An empirical investigation of the level of electronic data interchange (EDI) implementation and its ability to predict EDI system success measures and EDI implementation factors

Rebecca Angeles, Ravinder Nath, Donald W. Hendon · International Journal of Physical Distribution & Logistics Management · 1998 · 58 citations

Management, Information Systems, Management Information Systems +15

WINNING THE BATTLE FOR YOUR CUSTOMER

Donald W. Hendon, Emelda L. Williams · Journal of Consumer Marketing · 1985 · 25 citations

Business, Marketing, Marketing Management +13

Toward a theory of consumerism

Donald W. Hendon · Business Horizons · 1975 · 18 citations

Business, Marketing, Consumer Behavior +8

Children's Age, Intelligence and Sex as Variables Mediating Reactions to TV Commercials: Repetition and Content Complexity Implications for Advertisers

Donald W. Hendon, Anthony F. McGann, Brenda L. Hendon · Journal of Advertising · 1978 · 14 citations

Social Sciences, Behavioral Sciences, Psychology +15

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