Concepedia

Brenda L. Hendon

BL

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Publications

1

Citations

14

H-Index

1

Active since

1978

Brenda L. Hendon is an author specializing in social sciences, canonical correlation analysis, and breakfast cereals.

Publications per year

1978–1978

1

Publications

1

Children's Age, Intelligence and Sex as Variables Mediating Reactions to TV Commercials: Repetition and Content Complexity Implications for Advertisers

Donald W. Hendon, Anthony F. McGann, Brenda L. Hendon · Journal of Advertising · 1978 · 14 citations

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