Concepedia

Cornel Wisskirchen

CW

1

Publications

23

Citations

1

H-Index

2006

Active since

Affiliations

Baogang Group (China)(Current)

Cornel Wisskirchen is an author at Baogang Group (China) specializing in strategic management, marketing insights, and consumer research.

Top concepts

BusinessMarketingManagementCustomer ServiceGeneral BusinessConsumer ResearchBusiness AnalyticsMarketing InsightsStrategic ManagementCustomer Satisfaction

Publications per year

2006–2006

1

Publications

1

The customer‐led bank: converting customers from defectors into fans

Cornel Wisskirchen, Dirk Vater, Tim Wright et al. · Strategy and Leadership · 2006 · 23 citations

Customer Experience, Customer Satisfaction, Customer‐led Bank +15

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