Concepedia

Tim Wright

TW

2

Publications

42

Citations

2

H-Index

2006

Active since

Affiliations

Wright Materials Research (United States)(Current)

Tim Wright is an author at Wright Materials Research (United States) specializing in strategic management, business, and customer service.

Top concepts

BusinessMarketingManagementCustomer ServiceGeneral BusinessStrategic ManagementCustomer SatisfactionBrandingBrand StrategyBusiness Strategy

Publications per year

2006–2007

2

Publications

2

The customer‐led bank: converting customers from defectors into fans

Cornel Wisskirchen, Dirk Vater, Tim Wright et al. · Strategy and Leadership · 2006 · 23 citations

Customer Experience, Customer Satisfaction, Customer‐led Bank +15

The customer‐led bank: how to retain customers and boost top‐line growth

Matt Symonds, Tim Wright, John Ott · Journal of Business Strategy · 2007 · 19 citations

Customer Experience, Customer Satisfaction, Customer‐led Bank +18

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