Concepedia

Mary T. Holden

MT

3

Publications

343

Citations

3

H-Index

2004

Active since

Affiliations

Waterford Institute of Technology(Current)

Mary T. Holden is an author at Waterford Institute of Technology specializing in management, marketing, and business.

Top concepts

Publications per year

2004–2004

3

Publications

3

Choosing the Appropriate Methodology: Understanding Research Philosophy

Mary T. Holden, Patrick Lynch · The Marketing Review · 2004 · 270 citations

, , +11

A quantitative exploration of communication's role in determining the governance of manufacturer–retailer relationships

Mary T. Holden, Thomas O’Toole · Industrial Marketing Management · 2004 · 52 citations

, , +9

Affirming Communication's Primary Role in a Manufacturer-Retailer Context

Mary T. Holden, Thomas O’Toole · Journal of Marketing Management · 2004 · 21 citations

, , +14

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