Concepedia

W.Y. Regina Wang

WR

1

Publications

19

Citations

1

H-Index

2015

Active since

W.Y. Regina Wang is an author specializing in behavioral decision making, advertising, and interactive marketing.

Top concepts

MarketingManagementAdvertisingConsumer ChoiceConsumer BehaviorConsumer ResearchBehavioral ScienceInteractive MarketingBehavioral Decision Making

Publications per year

2015–2015

1

Publications

1

How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response

Jakub Berčík, Elena Horská, W.Y. Regina Wang et al. · AgEcon Search (University of Minnesota, USA) · 2015 · 19 citations · Full text

Consumer Response, Behavioral Sciences, Advertising +12

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