Concepedia

Jakub Berčík

JB

Statistics

Publications

13

Citations

317

H-Index

11

Active since

2014

Affiliations

Slovak University of Agriculture in Nitra(Current)

Jakub Berčík is an author at Slovak University of Agriculture in Nitra specializing in consumer behavior, marketing, and business.

Publications per year

2014–2024

13

Publications

13

The impact of parameters of store illumination on food shopper response

Jakub Berčík, Elena Horská, Regina W.Y. Wang et al. · Appetite · 2016 · 50 citations

Business, Food Science, Retail Management +14

Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways

Jakub Berčík, Johana Palúchová, Katarína Neomániová · Foods · 2021 · 45 citations · Full text

Agriculture, Nutrition, Psychology +17

The Influence of Light on Consumer Behavior at the Food Market

Elena Horská, Jakub Berčík · Journal of Food Products Marketing · 2014 · 44 citations

Agriculture, Food Science, Retail Management +17

Consumer Neuroscience in Practice: The Impact of Store Atmosphere on Consumer Behavior

Jakub Berčík, Elena Horská, Jana Gálová et al. · Periodica Polytechnica Social and Management Sciences · 2016 · 29 citations · Full text

Business, Marketing, Marketing Management +16

Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services

Jakub Berčík, Katarína Neomániová, Anna Mravcová et al. · Applied Sciences · 2021 · 23 citations · Full text

Business, Marketing, Neuroscience +11

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