Jakub Berčí­k

The impact of parameters of store illumination on food shopper response

Jakub Berčí­k, Elena Horská, Regina W.Y. Wang et al. · Appetite · 2016 · 48 citations

Food Choice, Customer Satisfaction, Food Marketing +10

Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways

Jakub Berčí­k, Johana Palúchová, Katarína Neomániová · Foods · 2021 · 44 citations · Full text

The Influence of Light on Consumer Behavior at the Food Market

Elena Horská, Jakub Berčí­k · Journal of Food Products Marketing · 2014 · 41 citations

Customer Satisfaction, Consumer Study, Consumer Research +18

Consumer Neuroscience in Practice: The Impact of Store Atmosphere on Consumer Behavior

Jakub Berčí­k, Elena Horská, Jana Gálová et al. · Periodica Polytechnica Social and Management Sciences · 2016 · 29 citations · Full text

Behavioral Decision Making, Consumer Study, Affective Neuroscience +21

The Application of Consumer Neuroscience in Evaluating the Effect of Aroma Marketing on Consumer Preferences in the Food Market

Jakub Berčí­k, Jana Gálová, Vladimí­r Vietoris et al. · Journal of International Food & Agribusiness Marketing · 2021 · 23 citations

Behavioral Decision Making, Aromatic Compounds, Consumer Study +23