1
Publications
45
Citations
1
H-Index
2018
Active since
Affiliations
Milan Ponzi is an author at Ludwig-Maximilians-Universität München specializing in brand equity, brand building, and interactive marketing.
Top concepts
ArtsBiasBrandingMarketingManagementPersuasionAdvertisingBrand EquityCommunicationBrand Strategy
Publications per year
2018–2018
1
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Rows per page
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