Statistics
Publications
2
Citations
162
H-Index
2
Active since
1982
Affiliations
Phillis A. Traver is an author at University of Pennsylvania specializing in forecasting, finance, and coupon pricing.
Publications per year
1982–1982
2
2
Factors Affecting Coupon Redemption Rates
David J. Reibstein, Phillis A. Traver · Journal of Marketing · 1982 · 120 citations
Factors Affecting Coupon Redemption Rates
David J. Reibstein, Phillis A. Traver · Journal of Marketing · 1982 · 42 citations
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