Concepedia

Chia-Wen Lee

CL

Statistics

Publications

2

Citations

31

H-Index

2

Active since

2015

Affiliations

National Taitung University(Current)

Chia-Wen Lee is an author at National Taitung University specializing in interactive marketing, brand personality, and management.

Top concepts

MarketingManagementPsychologyAdvertisingBrand AwarenessSocial SciencesBrand PersonalityConsumer ResearchBehavioral ScienceInteractive Marketing

Publications per year

2015–2017

2

Publications

2

Effects of Flow and Self-Construal on Player Perception of Brand Personality in Advergames

Ling Wang, Chia-Wen Lee, Timothy Mantz et al. · Social Behavior and Personality An International Journal · 2015 · 18 citations · Full text

Positive Feedback, Behavioral Decision Making, Social Psychology +21

Evaluating Game-Brand Congruity and Flow on Brand Personality by Using Gamifying Learning

Huang-Chia Hung, Chia-Wen Lee, Cheng‐Fu Yang · Eurasia Journal of Mathematics Science and Technology Education · 2017 · 13 citations · Full text

Positive Feedback, Consumer Research, Psychology +20

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