Yi Yong Lee

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

Yi Yong Lee, Chin Lay Gan, Tze Wei Liew · Journal of Marketing Analytics · 2022 · 86 citations · Full text

Customer Satisfaction, Fintech, Mobile Commerce +15

Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective

Yi Yong Lee, Chin Lay Gan · Journal of Marketing Analytics · 2020 · 34 citations

Behavioral Decision Making, Para-social Interactions, Consumer Study +9

The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model

Yi Yong Lee, Chin Lay Gan, Tze Wei Liew · Human Behavior and Emerging Technologies · 2022 · 29 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +21

Rationality and impulse buying: Is your emotion a part of the equation?

Yi Yong Lee, Chin Lay Gan, Tze Wei Liew · Computers in Human Behavior Reports · 2023 · 24 citations · Full text

Let's talk about Sex!: AI and relational factors in the adoption of a chatbot conveying sexual and reproductive health information

Tze Wei Liew, Su-Mae Tan, Nur Emilyn Yoo et al. · Computers in Human Behavior Reports · 2023 · 21 citations · Full text

Chatbot, Effort Expectancy, Socially Assistive Robot +28