Tze Wei Liew

Exploring the affective, motivational and cognitive effects of pedagogical agent enthusiasm in a multimedia learning environment

Tze Wei Liew, Nor Azan Mat Zin, Noraidah Sahari Ashaari · Human-centric Computing and Information Sciences · 2017 · 116 citations · Full text

Affective Variable, Educational Psychology, Education +25

Designing Embodied Virtual Agents as Product Specialists in a Multi-Product Category E-Commerce: The Roles of Source Credibility and Social Presence

Su-Mae Tan, Tze Wei Liew · International Journal of Human-Computer Interaction · 2020 · 96 citations

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

Yi Yong Lee, Chin Lay Gan, Tze Wei Liew · Journal of Marketing Analytics · 2022 · 86 citations · Full text

Customer Satisfaction, Fintech, Mobile Commerce +15

Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website

Tze Wei Liew, Su-Mae Tan, Hishamuddin Ismail · Human-centric Computing and Information Sciences · 2017 · 80 citations · Full text

Digital Marketing, Consumer Research, Communication +25

The Effects of Positive and Negative Mood on Cognition and Motivation in Multimedia Learning Environment.

Tze Wei Liew, Su-Mae Tan · Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University) · 2016 · 62 citations · Full text