Su-Mae Tan

Designing Embodied Virtual Agents as Product Specialists in a Multi-Product Category E-Commerce: The Roles of Source Credibility and Social Presence

Su-Mae Tan, Tze Wei Liew · International Journal of Human-Computer Interaction · 2020 · 96 citations

Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website

Tze Wei Liew, Su-Mae Tan, Hishamuddin Ismail · Human-centric Computing and Information Sciences · 2017 · 80 citations · Full text

Digital Marketing, Consumer Research, Communication +25

The Effects of Positive and Negative Mood on Cognition and Motivation in Multimedia Learning Environment.

Tze Wei Liew, Su-Mae Tan · Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University) · 2016 · 62 citations · Full text

Exploring the effects of specialist versus generalist embodied virtual agents in a multi-product category online store

Tze Wei Liew, Su-Mae Tan · Telematics and Informatics · 2017 · 59 citations

Interactive Marketing, Design, Virtual Reality +12

The Effects of Peer-Like and Expert-Like Pedagogical Agents on Learners' Agent Perceptions, Task-Related Attitudes, and Learning Achievement

Tze Wei Liew, Su-Mae Tan, Chandrika Mohd Jayothisa · Educational Technology & Society · 2013 · 54 citations · Full text

Educational Psychology, Agent Perceptions, Education +17