Concepedia
Statistics
Publications
4
Citations
100
H-Index
Active since
2015
Affiliations
Feng Chia University(Current)
Saigon University
Ho Chi Minh City University of Industry and Trade
Thi Huong Giang Vo is an author at Feng Chia University specializing in consumer behavior, business, and marketing.
Publications per year
2015–2022
The impact of electronic word of mouth on brand image and buying decision: An empirical study in Vietnam tourism
Luong Duy Binh, Thi Huong Giang Vo, Khoa Huan Le · International Journal of Research Studies in Management · 2017 · 43 citations · Full text
Business, Marketing, Tourism Management +17
Difficulty is a possibility: turning service recovery into e-WOM
Duy Binh Luong, Kuang‐Wen Wu, Thi Huong Giang Vo · Journal of Services Marketing · 2021 · 25 citations
Business, Management Information Systems, Marketing +17
Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model
Thi Huong Giang Vo, Kuang‐Wen Wu · International Journal of E-Services and Mobile Applications · 2022 · 17 citations · Full text
Business, Marketing, Marketing Management +16
The impact of mobile advertising on Vietnamese consumer buying decision
James Cho, Binh Duy Luong, Thi Huong Giang Vo · International Journal of Research Studies in Management · 2015 · 15 citations
Business, Marketing, Marketing Management +17
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