Concepedia
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Publications
1
Citations
15
H-Index
Active since
2015
Binh Duy Luong is an author specializing in persuasion, advertising management, and consumer attitudes toward ads.
Publications per year
2015–2015
The impact of mobile advertising on Vietnamese consumer buying decision
James Cho, Binh Duy Luong, Thi Huong Giang Vo · International Journal of Research Studies in Management · 2015 · 15 citations
Business, Marketing, Marketing Management +17
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