5
Publications
369
Citations
5
H-Index
2011
Active since
Affiliations
Ming-Cheng Lai is an author at National Taipei University of Business specializing in consumer research, management, and marketing.
Top concepts
MarketingManagementConsumer ResearchBusinessPublic HealthService QualityMarketing StrategyCustomer SatisfactionRelationship MarketingTrust
Publications per year
2011–2020
5
5
Ming-Cheng Lai · International Journal of Innovation Management and Technology · 2012 · 95 citations
Customer Satisfaction, Job Performance, Consumer Research +21
Persuasiveness of organic agricultural products
Feng-Sha Chou, Chih‐Chien Wang, Ming-Cheng Lai et al. · British Food Journal · 2020 · 26 citations
Ming-Cheng Lai, Feng-Sha Chou, Yann‐Jy Yang et al. · International Journal of Environmental Research and Public Health · 2013 · 17 citations · Full text
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