Yu-Jen Cheung

Publications

Citations

H-Index

2013

Active since

Affiliations

National Taipei University of Business(Current)

Yu-Jen Cheung is an author at National Taipei University of Business specializing in customer satisfaction, marketing strategy, and customer relationship management.

Top concepts

TrustBusinessMarketingManagementService QualityConsumer ResearchMarketing StrategyCustomer SatisfactionRelationship MarketingCustomer Relationship Management

Publications per year

2013–2013

Publications

Investigating Relational Selling Behaviors, Relationship Quality, and Customer Loyalty in the Medical Device Industry in Taiwan

Ming-Cheng Lai, Feng-Sha Chou, Yu-Jen Cheung · International journal of business and information/International journal of business & information · 2013 · 17 citations

Relationship Marketing, Customer Satisfaction, Service Quality +13

Rows per page

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