Concepedia

Brad McKenna

BM

Statistics

Publications

19

Citations

1.7K

H-Index

16

Active since

2011

Affiliations

University of East Anglia(Current)

University of Greenwich

Auckland University of Technology

University of Auckland

Brad McKenna is an author at University of East Anglia specializing in communication, business, and management.

Top concepts

BusinessCommunicationArtsManagementTourismMarketingUser ExperienceCultureSocial MediaTechnology

Publications per year

2011–2023

19

Publications

19

An affordance perspective of team collaboration and enforced working from home during COVID-19

Lena Waizenegger, Brad McKenna, Wenjie Cai et al. · European Journal of Information Systems · 2020 · 642 citations · Full text

Understanding and conceptualising the adoption, use and diffusion of mobile banking in older adults: A research agenda and conceptual framework

Jyoti Choudrie, Chike-Obuekwe Junior, Brad McKenna et al. · Journal of Business Research · 2018 · 186 citations · Full text

Research Agenda, Fintech, Mobile Commerce +12

The authentic virtual influencer: Authenticity manifestations in the metaverse

Bernadett Köles, Alice Audrezet, Julie Guidry Moulard et al. · Journal of Business Research · 2023 · 173 citations · Full text

Influencer Studies, Digital Society, Metaverse +7

Social media in qualitative research: Challenges and recommendations

Brad McKenna, Michael Myers, Michael Newman · Information and Organization · 2017 · 132 citations · Full text

Social Networks, Social Media, Qualitative Analysis +3

Progress on technology use in tourism

Wenjie Cai, Shahper Richter, Brad McKenna · Journal of Hospitality and Tourism Technology · 2019 · 94 citations · Full text

Customer Satisfaction, Tourism Management, Material Culture +15

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