Concepedia

Bettina Lis

BL

Statistics

Publications

14

Citations

561

H-Index

11

Active since

2011

Affiliations

Johannes Gutenberg University Mainz(Current)

University of Bayreuth

Bettina Lis is an author at Johannes Gutenberg University Mainz specializing in marketing, business, and consumer behavior.

Publications per year

2011–2023

14

Publications

14

The Relevance of Corporate Social Responsibility for a Sustainable Human Resource Management: An Analysis of Organizational Attractiveness as a Determinant in Employees’ Selection of a (Potential) Employer

Bettina Lis · management revue · 2012 · 140 citations · Full text

Management, Human Resource Management, Organizational Behavior +4

In eWOM We Trust

Bettina Lis · Business & Information Systems Engineering · 2013 · 84 citations

Public Affairs, Cybersecurity, Epistemology +2

When CSR-based identification backfires: Testing the effects of CSR-related negative publicity

Sabine Einwiller, Bettina Lis, Christopher Ruppel et al. · Journal of Business Research · 2019 · 77 citations

Management, Social Psychology, Corporate Social Responsibility +4

Determinants of the purchase intention of non‐fungible token collectibles

Marius Arved Fortagne, Bettina Lis · Journal of Consumer Behaviour · 2023 · 52 citations · Full text

Business, Marketing, Marketing Management +17

Analyzing different types of negative online consumer reviews

Bettina Lis, Maximilian Fischer · Journal of Product & Brand Management · 2020 · 39 citations

Business, Communication, Marketing +15

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