Concepedia

Hayan Dib

HD

Statistics

Publications

4

Citations

100

H-Index

4

Active since

2007

Affiliations

Higher Institute of Business Administration(Current)

Hayan Dib is an author at Higher Institute of Business Administration specializing in marketing, brand equity, and brand strategy.

Top concepts

MarketingBusinessManagementBrand EquityBrand StrategyBrand AwarenessConsumer ResearchCustomer SatisfactionTrustEmotion

Publications per year

2007–2015

4

Publications

4

THE HIERARCHICAL RELATIONSHIP BETWEEN BRAND EQUITY DIMENSIONS

Hayan Dib, Abdullah Awad Alhaddad · European Scientific Journal ESJ · 2014 · 28 citations · Full text

Marketing, Relationship Marketing, Customer Satisfaction +14

Emotions of Fear, Guilt Or Shame in Anti-Alcohol Messages: Measuring Direct Effects on Persuasion and the Moderating Role of Sensation Seeking

Imène Becheur, Hayan Dib, Dwight Merunka et al. · ACR European Advances · 2007 · 28 citations

Behavioral Sciences, Behavioral Decision Making, Alcohol Dependence +14

The Impact of Service Quality on Student Satisfaction and Behavioral Consequences in Higher Education Services - TI Journals

Hayan Dib, Mokhles Alnazer · International Journal of Economy Management and Social Sciences · 2013 · 23 citations

Customer Satisfaction, Service Quality, Service Research +10

Determinants of Brand Image in Social Media

Hayan Dib, Abdullah Awad Alhaddad · International Journal of e-Education e-Business e-Management and e-Learning · 2015 · 21 citations

Marketing, Social Media, Brand Equity +7

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