Concepedia

Abdullah Awad Alhaddad

AA

Statistics

Publications

3

Citations

134

H-Index

3

Active since

2014

Affiliations

Higher Institute of Business Administration(Current)

Abdullah Awad Alhaddad is an author at Higher Institute of Business Administration specializing in brand equity, brand awareness, and management.

Top concepts

MarketingManagementBrand EquityBrand AwarenessAdvertisingSocial MediaBrand StrategyMedia MarketingConsumer ResearchArts

Publications per year

2014–2015

3

Publications

3

The Effect of Advertising Awareness on Brand Equity in Social Media

Abdullah Awad Alhaddad · International Journal of e-Education e-Business e-Management and e-Learning · 2015 · 85 citations

Marketing, Social Media, Brand Equity +11

THE HIERARCHICAL RELATIONSHIP BETWEEN BRAND EQUITY DIMENSIONS

Hayan Dib, Abdullah Awad Alhaddad · European Scientific Journal ESJ · 2014 · 28 citations · Full text

Marketing, Relationship Marketing, Customer Satisfaction +14

Determinants of Brand Image in Social Media

Hayan Dib, Abdullah Awad Alhaddad · International Journal of e-Education e-Business e-Management and e-Learning · 2015 · 21 citations

Marketing, Social Media, Brand Equity +7

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