Statistics
Publications
4
Citations
188
H-Index
4
Active since
1964
Affiliations
Columbia University(Current)
William Mason Morgenroth is an author at Columbia University specializing in strategic marketing, microeconomics, and pricing decisions.
Publications per year
1964–1968
4
4
Information Processing Model of Executive Decision
John A. Howard, William Mason Morgenroth · Management Science · 1968 · 102 citations
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