Concepedia
Statistics
Publications
7
Citations
486
H-Index
Active since
2012
Affiliations
Indian Institute of Management Kozhikode(Current)
National Institute of Technology Calicut
Indian Institute of Management Indore
Anandakuttan B. Unnithan is an author at Indian Institute of Management Kozhikode specializing in marketing, management, and business.
Top concepts
MarketingBusinessManagementCustomer SatisfactionConsumer ResearchDigital MarketingFintechTourismEconomicsTechnology Transfer
Publications per year
2012–2022
‘Masstige’ marketing: A review, synthesis and research agenda
Ajay Kumar, Justin Paul, Anandakuttan B. Unnithan · Journal of Business Research · 2019 · 398 citations
Research Agenda, Digital Marketing, Management +5
Internet banking adoption in a developing country - an empirical study
G. Varaprasad, R. Sridharan, Anandakuttan B. Unnithan · International Journal of Services and Operations Management · 2012 · 18 citations
Customer Satisfaction, Internet Banking Services, Consumer Research +21
Marketplace rumor sharing among young consumers: the role of anxiety and arousal
Subin Sudhir, Anandakuttan B. Unnithan · Young Consumers Insight and Ideas for Responsible Marketers · 2018 · 17 citations
Marketplace Rumor, Behavioral Decision Making, Online Communication +26
Exploring the relationship between emotionality and product star ratings in online reviews
Rahul Ramachandran, Subin Sudhir, Anandakuttan B. Unnithan · IIMB Management Review · 2021 · 15 citations · Full text
Customer Satisfaction, Digital Marketing, Consumer Research +24
The Mediating Role of Satisfaction on the Relationship between Professionalism and Employee Continuity in Hospitality Industry
Nandakumar Mekoth, Albino Roshan Thomson, Anandakuttan B. Unnithan · Journal of Quality Assurance in Hospitality & Tourism · 2022 · 14 citations
Customer Satisfaction, Mediating Role, Employee Continuity +19
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