Concepedia

Sandra M. Huszagh

SM

11

Publications

515

Citations

11

H-Index

1982

Active since

Affiliations

University of Georgia(Current)

Rockhurst University

Sandra M. Huszagh is an author at University of Georgia specializing in business, international business, and management.

Top concepts

Publications per year

1982–1995

11

Publications

11

International Franchising in the Context of CompetitiveStrategy and the Theory of the Firm

Sandra M. Huszagh, Fredrick W. Huszagh, Faye S. McIntyre · International Marketing Review · 1992 · 113 citations

Global marketing: an empirical investigation

Sandra M. Huszagh · The International Executive · 1986 · 82 citations

, , +6

SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS

Ellen Day, Richard J. Fox, Sandra M. Huszagh · International Marketing Review · 1988 · 66 citations

, , +22

Internationalization of Franchise Systems

Faye S. McIntyre, Sandra M. Huszagh · Journal of International Marketing · 1995 · 52 citations

, , +20

Internationalization of Franchise Systems

Faye S. McIntyre, Sandra M. Huszagh · Journal of International Marketing · 1995 · 52 citations

, , +20

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