Concepedia

Chu‐Yen Pai

CP

Statistics

Publications

1

Citations

30

H-Index

1

Active since

2022

Affiliations

University of Portland(Current)

Chu‐Yen Pai is an author at University of Portland specializing in brand awareness, culture, and brand equity.

ORCID

Top concepts

Publications per year

2022–2022

1

Publications

1

Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being

Chu‐Yen Pai, Debra A. Laverie, Ashley Hass · Journal of Macromarketing · 2022 · 30 citations

, , +27

1–1 of 1