Concepedia

Zsuzsa Deli‐Gray

ZD

4

Publications

52

Citations

4

H-Index

2010

Active since

Affiliations

ESSCA School of Management(Current)

Zsuzsa Deli‐Gray is an author at ESSCA School of Management specializing in business, culture, and destination marketing.

Top concepts

Publications per year

2010–2011

4

Publications

4

The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis

James E. Haefner, Zsuzsa Deli‐Gray, Al Rosenbloom · Managing Global Transitions · 2011 · 18 citations · Full text

New types of tourism and tourism marketing in the post-industrial world

László Árva, Zsuzsa Deli‐Gray · Applied Studies in Agribusiness and Commerce · 2010 · 13 citations · Full text

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Hedonic and functional shopping values and everyday product purchases : Findings from the Indian study

Zsuzsa Deli‐Gray, Tom Gillpatrick, Mira Marušić et al. · International Journal of Business · 2010 · 11 citations

The role of global brand familiarity, trust and liking in predicting global brand purchase intent: a Hungarianâ American comparison

Zsuzsa Deli‐Gray, James E. Haefner, Al Rosenbloom · International Journal of Business and Emerging Markets · 2011 · 10 citations

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