Riaz Hussain Soomro

Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan

Rizwan Raheem Ahmed, Dalia Štreimikienė, Gerhard Berchtold et al. · Sustainability · 2019 · 93 citations · Full text

Digital Marketing, Services Sectors, Consumer Research +24

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

Rizwan Raheem Ahmed, Faryal Salman, Shahab Alam Malik et al. · Sustainability · 2020 · 65 citations · Full text

Education, Problematic Smartphone Use, Communication +25

Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products

Syed Faheem Hasan Bukhari, Saima Hussain, Rizwan Raheem Ahmed et al. · Sustainability · 2020 · 51 citations · Full text

Consumer Study, Religiosity, Consumer Research +19

Assessment of Entrepreneurial Traits and Small-Firm Performance with Entrepreneurial Orientation as a Mediating Factor

Tazeen Imran, Rizwan Raheem Ahmed, Dalia Štreimikienė et al. · Sustainability · 2019 · 37 citations · Full text

Small-firm Performance, Entrepreneurial Motivation, Entrepreneurship +17

E-banking Customer Satisfaction and Loyalty: Evidence from Serial Mediation through Modified E-S-QUAL Model and Second-Order PLS-SEM

Rizwan Raheem Ahmed, Dalia Štreimikienė, Zahid Ali Channar et al. · Engineering Economics · 2021 · 35 citations · Full text

Customer Satisfaction, Relationship Marketing, Retail Banking +15