Saima Hussain

Is religiosity an important consideration in Muslim consumer behavior

Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan et al. · Journal of Islamic marketing · 2019 · 86 citations

Consumer Study, Religiosity, Consumer Research +17

Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products

Syed Faheem Hasan Bukhari, Saima Hussain, Rizwan Raheem Ahmed et al. · Sustainability · 2020 · 51 citations · Full text

Consumer Study, Religiosity, Consumer Research +19

Innovative user engagement and playfulness on adoption intentions of technological products: evidence from SEM-based multivariate approach

Saima Hussain, Sara Wali Qazi, Rizwan Raheem Ahmed et al. · Economic Research-Ekonomska Istraživanja · 2019 · 26 citations · Full text

Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior

Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan et al. · Journal of Islamic marketing · 2020 · 23 citations

Customer Satisfaction, Consumer Study, Western Food +19

Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region

Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan et al. · Journal of Islamic marketing · 2020 · 23 citations

Customer Satisfaction, Food Packaging, Purchase Behavior +22