Rumman Hassan

Is religiosity an important consideration in Muslim consumer behavior

Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan et al. · Journal of Islamic marketing · 2019 · 86 citations

Consumer Study, Religiosity, Consumer Research +17

Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior

Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan et al. · Journal of Islamic marketing · 2020 · 23 citations

Customer Satisfaction, Consumer Study, Western Food +19

Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region

Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan et al. · Journal of Islamic marketing · 2020 · 23 citations

Customer Satisfaction, Food Packaging, Purchase Behavior +22

Towards a Conceptual Framework for Understanding the Attractiveness of Rail Transit-Oriented Shopping Mall Developments (TOSMDs)

Ayman Abutaleb, Kevin McDougall, Marita Basson et al. · Urban Rail Transit · 2019 · 17 citations · Full text

Customer Perception of Green Advertising in The Context of Eco-Friendly FMCGs

Rumman Hassan, Fredy Valenzuela · Contemporary Management Research · 2016 · 16 citations · Full text