R. Mohan Pisharodi

Statistics

Publications

Citations

624

H-Index

Active since

1990

Affiliations

Oakland University(Current)

R. Mohan Pisharodi is an author at Oakland University specializing in country-of-origin associations, country-of-origin image, and competitive advantage.

Publications per year

1990–2008

Publications

Facets of Country of Origin Image: An Empirical Assessment

Ravi Parameswaran, R. Mohan Pisharodi · Journal of Advertising · 1994 · 372 citations

Business, Marketing, Marketing Management +12

Assimilation effects in country image research

Ravi Parameswaran, R. Mohan Pisharodi · International Marketing Review · 2002 · 115 citations

Social Sciences, Marketing, Social Psychology +14

Confirmatory Factor Analysis of a Country-Of-Origin Scale: Initial Results

R. Mohan Pisharodi, Ravi Parameswaran · ACR North American Advances · 1992 · 81 citations

Education, Educational Assessment, Educational Measurement +16

A PERCEPTUAL PROCESS MODEL OF CUSTOMER SERVICE BASED ON CYBERNETIC CONTROL THEORY

R. Mohan Pisharodi, C. John Langley · Journal of Business Logistics · 1990 · 31 citations

Business, Systems Engineering, Cyber-physical Systems +9

Manufacturer price reduction pressure and supplier relations

John W. Henke, Ravi Parameswaran, R. Mohan Pisharodi · Journal of Business and Industrial Marketing · 2008 · 25 citations

Management, Operations Management, Supply Chain Management +6

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