Concepedia

Yue Wu

YW

11

Publications

854

Citations

11

H-Index

2016

Active since

Affiliations

University of Pittsburgh(Current)

State University of New York

Stony Brook University

Carnegie Mellon University

Alibaba Group (China)

Yue Wu is an author at University of Pittsburgh specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer UncertaintyEconomicsAdvertisingMarket DesignConsumer BehaviorConsumer Protection

Publications per year

2016–2023

11

Publications

11

Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency

Yue Wu, Kaifu Zhang, Jinhong Xie · Management Science · 2020 · 497 citations

Socially Responsible Product, Corporate Transparency, Greenwashing +19

Excited-State Palladium-Catalyzed Radical Migratory Mizoroki–Heck Reaction Enables C2-Alkenylation of Carbohydrates

Wang Yao, Gaoyuan Zhao, Yue Wu et al. · Journal of the American Chemical Society · 2022 · 100 citations · Full text

Regulating Deceptive Advertising: False Claims and Skeptical Consumers

Yue Wu, Tansev Geylani · Marketing Science · 2020 · 53 citations

False Statements, Consumer Uncertainty, Higher Penalty +17

C2-ketonylation of carbohydrates <i>via</i> excited-state palladium-catalyzed 1,2-spin-center shift

Gaoyuan Zhao, Upasana Mukherjee, Yue Wu et al. · Chemical Science · 2022 · 43 citations · Full text

The Welfare Impact of Targeted Advertising Technologies

Veronica Marotta, Yue Wu, Kaifu Zhang et al. · Information Systems Research · 2021 · 35 citations

Consumer Uncertainty, Digital Marketing, Targeted Advertising +19

Rows per page

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