Concepedia

Trudy Kehret‐Ward

TK

Statistics

Publications

4

Citations

88

H-Index

4

Active since

1984

Affiliations

Santa Clara University(Current)

Trudy Kehret‐Ward is an author at Santa Clara University specializing in marketing, economics, and business.

Top concepts

MarketingBusinessEconomicsManagementConsumer BehaviorConsumer ResearchPriceConsumer ChoiceEconomic AnalysisBehavioral Economics

Publications per year

1984–1990

4

Publications

4

Using a semiotic approach to study the consumption of functionally related products

Trudy Kehret‐Ward · International Journal of Research in Marketing · 1988 · 29 citations

Semiotic Approach, Economics, Advertising +10

Naïve theories of price: A developmental model

Karen Fox, Trudy Kehret‐Ward · Psychology and Marketing · 1990 · 27 citations

Consumer Uncertainty, Consumer Research, Buying Behavior +16

To Take or Not to Take the Only One: Effects of Changing the Meaning of a Product Attribute on Choice Behavior

Trudy Kehret‐Ward, Richard F. Yalch · Journal of Consumer Research · 1984 · 17 citations

Consumer Uncertainty, Behavioral Decision Making, Choice Theory +22

Theories of Value and Understanding of Price: a Developmental Perspective

Karen Fox, Trudy Kehret‐Ward · ACR North American Advances · 1985 · 15 citations

Economics, Pricing Policy, Behavioral Decision Making +9

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