Concepedia

Minjung Kim

MK

3

Publications

332

Citations

3

H-Index

2020

Active since

Affiliations

Kangwon National University(Current)

Kyung Hee University

Minjung Kim is an author at Kangwon National University specializing in consumer behavior, marketing, and business.

Top concepts

BusinessMarketingConsumer BehaviorCultureTourismEducationEthnicityManagementAnthropologyBrand Management

Publications per year

2020–2023

3

Publications

3

The effect of CSR on corporate image, customer citizenship behaviors, and customers’ long-term relationship orientation

Minjung Kim, Xuemei Yin, Gyumin Lee · International Journal of Hospitality Management · 2020 · 260 citations

Customer Experience, Relationship Marketing, Customer Citizenship Behaviors +11

The effect of servicescape on place attachment and experience evaluation: the importance of exoticism and authenticity in an ethnic restaurant

Minjung Kim, Gyumin Lee · International Journal of Contemporary Hospitality Management · 2022 · 59 citations

Ethnicity, Customer Satisfaction, Cultural Heritage +27

Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices

Minjung Kim, Yejin Kim, Gyumin Lee · Journal of Hospitality Marketing & Management · 2023 · 13 citations

Rows per page

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