Jinyuan Guo

Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation

Jiabao Lin, Ting Li, Jinyuan Guo · Electronic Commerce Research and Applications · 2021 · 163 citations

Food Marketing, Consumer Decision Making, Digital Marketing +11

Purchasing organic food with social commerce: An integrated food-technology consumption values perspective

Jiabao Lin, Jinyuan Guo, Ofir Turel et al. · International Journal of Information Management · 2019 · 120 citations

Food Choice, Economics, Food Marketing +9

How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi

Zhimei Luo, Jinyuan Guo, Jose Benitez et al. · Decision Support Systems · 2023 · 43 citations · Full text

Exploring the Relationship Between Social Commerce Features and Consumers’ Repurchase Intentions: The Mediating Role of Perceived Value

Jinyuan Guo, Li Lei · Frontiers in Psychology · 2022 · 40 citations · Full text

Building users’ intention to participate in a sharing economy with institutional and calculative mechanisms: an empirical investigation of DiDi in China

Jinyuan Guo, Jiabao Lin, Lei Li · Information Technology for Development · 2020 · 39 citations