Syarifah Hudayah

Green perceived value and green product purchase intention of Gen Z consumers: Moderating role of environmental concern

Syarifah Hudayah, Melda Aulia Ramadhani, Kezia Arum Sary et al. · Environmental Economics · 2023 · 27 citations · Full text

Functional Value, Green Marketing, Consumer Uncertainty +24

Pengaruh Service Quality, E-Trust Terhadap E-Satisfaction Dan E-Loyalty Konsumen

Rufina Pramuditha, Syarifah Hudayah, Herning Indriastuti · SKETSA BISNIS · 2021 · 17 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +16

The Effect of Innovation on Firm Performance and Competitive Advantage

Saida Zainurossalamia ZA, Djoko Setyadi, Syarifah Hudayah et al. · European Journal of Business and Management · 2016 · 11 citations

Productivity, Marketing, Resource-based View +11

The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda City

Priskila Evalianitha Randabunga, Syarifah Hudayah, Herning Indriastuti · Saudi Journal of Business and Management Studies · 2021 · 11 citations · Full text

UNDERSTANDING THE ‘SHADOW ECONOMY’ IN SMES – A MALPRACTICE FROM INDONESIA, 2009-2020

Diana Lestari, Syarifah Hudayah, Arfiah Busari · Media Ekonomi dan Manajemen · 2022 · 10 citations · Full text

Economic Development, Corporate Tax, Development Economics +26