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Melda Aulia Ramadhani

MA

1

Publications

27

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1

H-Index

2023

Active since

Affiliations

Mulawarman University(Current)

Melda Aulia Ramadhani is an author at Mulawarman University specializing in consumer decision making, consumer trust, and brand management.

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Publications per year

2023–2023

1

Publications

1

Green perceived value and green product purchase intention of Gen Z consumers: Moderating role of environmental concern

Syarifah Hudayah, Melda Aulia Ramadhani, Kezia Arum Sary et al. · Environmental Economics · 2023 · 27 citations · Full text

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