Concepedia

Kuan‐Pin Chiang

KC

6

Publications

434

Citations

6

H-Index

2000

Active since

Affiliations

Long Island University(Current)

College of Business Administration

Central Connecticut State University

Kuan‐Pin Chiang is an author at Long Island University specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingPublic HealthConsumer BehaviorInteractive MarketingLiteracyEconomics

Publications per year

2000–2016

6

Publications

6

Factors Driving Consumer Intention to Shop Online: An Empirical Investigation

Kuan‐Pin Chiang, Ruby Roy Dholakia · Journal of Consumer Psychology · 2003 · 285 citations

Shoppers in Cyberspace: Are They From Venus or Mars and Does It Matter?

Ruby Roy Dholakia, Kuan‐Pin Chiang · Journal of Consumer Psychology · 2003 · 70 citations

The Process of On-Line Store Loyalty Formation

Michele Abbott, Kuan‐Pin Chiang, Yong-Sik Hwang · ACR North American Advances · 2000 · 25 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +6

Clicking instead of walking: Consumers searching for information in the electronic marketplace

Kuan‐Pin Chiang · Bulletin of the American Society for Information Science and Technology · 2006 · 19 citations · Full text

Digital Marketing, Information Seeking, Consumer Research +20

Health literacy and its outcomes: Application and extension of elaboration likelihood model

Kuan‐Pin Chiang, Anita Jackson · International Journal of Healthcare Management · 2013 · 19 citations

Health Outcome, Nutrition Literacy, Information Processing +23

Rows per page

1–5 of 6