Concepedia

Arthur G. Armstrong

AG

3

Publications

987

Citations

3

H-Index

1995

Active since

Arthur G. Armstrong is an author specializing in market design, digital marketing, and interactive marketing.

Top concepts

Publications per year

1995–1998

3

Publications

3

Net Gain: Expanding Markets Through Virtual Communities

Birud Sindhav, John Hagel, Arthur G. Armstrong · Journal of Marketing · 1998 · 744 citations

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The Real Value of On-Line Communities

Arthur G. Armstrong · Elsevier eBooks · 1998 · 159 citations

Real Profits from Virtual Communities

Arthur G. Armstrong, John Hagel · The McKinsey Quarterly · 1995 · 84 citations

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