Concepedia
Statistics
Publications
5
Citations
211
H-Index
Active since
2011
Affiliations
Solvay (Belgium)(Current)
Vrije Universiteit Brussel
Diana Hassouneh is an author at Solvay (Belgium) specializing in virtual worlds, business, and shopping practices.
Publications per year
2011–2015
A motivation-based typology of social virtual world users
Diana Hassouneh, Malaika Brengman · Computers in Human Behavior · 2013 · 81 citations
Social Sciences, Psychology, Social Psychology +14
Retailing In Social Virtual Worlds: Developing A Typology Of Virtual Store Atmospherics
Diana Hassouneh, Malaika Brengman · VUBIR (Vrije Universiteit Brussel) · 2015 · 53 citations
Business, Retail Management, Consumer Behavior +15
Virtual worlds: A gateway for SMEs toward internationalization
Diana Hassouneh, Malaika Brengman · Journal of Brand Management · 2011 · 47 citations
Business, International Business, International Management +12
Shopping in virtual worlds: Perception, Motivation,and Behavior
Diana Hassouneh, Malaika Brengman · Journal of electronic commerce research · 2011 · 20 citations
Business, Marketing, Social Psychology +15
Metaverse Retailing: Are SVW Users Ready to Buy Real Products from Virtual World Stores?
Diana Hassouneh, Malaika Brengman · VUBIR (Vrije Universiteit Brussel) · 2015 · 10 citations
Business, Marketing, Retail Management +11
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