Concepedia

Maria Wallnöfer

MW

Statistics

Publications

2

Citations

191

H-Index

2

Active since

2012

Affiliations

ETH Zurich(Current)

Maria Wallnöfer is an author at ETH Zurich specializing in business model development, business model innovation, and business model design.

Publications per year

2012–2013

2

Publications

2

The business model in the practice of strategic decision making: insights from a case study

Fredrik Hacklin, Maria Wallnöfer · Management Decision · 2012 · 143 citations

Management, Strategic Management, Strategy +14

The business model in entrepreneurial marketing: A communication perspective on business angels' opportunity interpretation

Maria Wallnöfer, Fredrik Hacklin · Industrial Marketing Management · 2013 · 48 citations

Business, Entrepreneurship, Marketing +17

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