Concepedia
Statistics
Publications
5
Citations
886
H-Index
Active since
2012
Affiliations
Princeton University(Current)
Capital Group (United States)
Fund for Scientific Research
Chris Malone is an author at Princeton University specializing in brand associations, business, and marketing.
Publications per year
2012–2021
Brands as intentional agents framework: How perceived intentions and ability can map brand perception
Nicolas Kervyn, Susan T. Fiske, Chris Malone · Journal of Consumer Psychology · 2012 · 654 citations
Business, Marketing, Marketing Management +16
Social perception of brands: Warmth and competence define images of both brands and social groups
Nicolas Kervyn, Susan T. Fiske, Chris Malone · Consumer Psychology Review · 2021 · 125 citations · Full text
Business, Marketing, Marketing Management +15
Not All Disasters are Equal in the Public's Eye: The Negativity Effect on Warmth in Brand Perception
Nicolas Kervyn, Emily Chan, Chris Malone et al. · Social Cognition · 2014 · 39 citations · Full text
Business, Marketing, Marketing Management +12
The impact of perceptions of politician brand warmth and competence on voting intentions
Aronté Bennett, Chris Malone, Kenyn Cheatham et al. · Journal of Product & Brand Management · 2019 · 35 citations
Social Sciences, Political Science, Social Psychology +11
Brands as intentional agents: Our response to commentaries
Susan T. Fiske, Chris Malone, Nicolas Kervyn · Journal of Consumer Psychology · 2012 · 33 citations
Business, Marketing, Brand Management +7
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