Concepedia

Andrea Mangàni

AM

Statistics

Publications

10

Citations

199

H-Index

10

Active since

2003

Affiliations

University of Pisa(Current)

University of Siena

Andrea Mangàni is an author at University of Pisa specializing in media economics, advertising audiences, and strategic management.

Publications per year

2003–2021

10

Publications

10

Online advertising: Pay-per-view versus pay-per-click

Andrea Mangàni · Journal of Revenue and Pricing Management · 2004 · 55 citations

Business, Marketing, Marketing Management +14

Measuring Variety and Quality of Products with Trademarks

Andrea Mangàni · International Economic Journal · 2007 · 24 citations

Law, International Business, International Economics +13

Profit and audience maximization in broadcasting markets

Andrea Mangàni · Information Economics and Policy · 2003 · 24 citations

Social Sciences, Business Economics, Economics +13

Who survives a recession? Specialization against diversification in the digital publishing industry

Andrea Mangàni, Elisa Tarrini · Online Information Review · 2017 · 24 citations · Full text

Social Sciences, Strategic Management, Diversification Strategy +15

Corporate branding strategies in mergers and acquisitions

Manuela Gussoni, Andrea Mangàni · Journal of Brand Management · 2012 · 14 citations

Business, Strategic Management, Strategy +12

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