Dave Plaehn

CATA penalty/reward

Dave Plaehn · Food Quality and Preference · 2011 · 76 citations

A regression-based approach for testing significance of “just-about-right” variable penalties

Dave Plaehn, John K. Horne · Food Quality and Preference · 2007 · 27 citations

Behavioral Sciences, Regression-based Approach, Bias +4

An L-PLS preference cluster analysis on French consumer hedonics to fresh tomatoes

Dave Plaehn, David Lundahl · Food Quality and Preference · 2005 · 21 citations

Food Choice, Food Marketing, Choice Model +7

What’s the real penalty in penalty analysis?

Dave Plaehn · Food Quality and Preference · 2012 · 11 citations

Real Penalty

A variation on external preference mapping

Dave Plaehn · Food Quality and Preference · 2009 · 10 citations

Data Science, Behavioral Decision Making, Preference Learning +11