Irina Shafranskaya

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Active since

2014

Affiliations

National Research University Higher School of Economics(Current)

Irina Shafranskaya is an author at National Research University Higher School of Economics specializing in wellbeing assessment, brand equity structure, and brand identity.

ORCID

Publications per year

2014–2016

Publications

An empirical study of consumer-based city brand equity from signalling theory perspective

Irina Shafranskaya, Dmitriy Potapov · Place Branding and Public Diplomacy · 2014 · 25 citations

Business, Marketing, Marketing Management +16

Happiness and the city

Dmitriy Potapov, Irina Shafranskaya, Anastasiya Bozhya-Volya · Journal of Place Management and Development · 2016 · 18 citations

Social Sciences, Urban Planning, Urban Policy +14

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