Concepedia
Statistics
Publications
8
Citations
364
H-Index
Active since
1998
Affiliations
University of Amsterdam(Current)
GfK (United States)
University of Vienna
Lex van Meurs is an author at University of Amsterdam specializing in communication, mass communication, and journalism.
Top concepts
CommunicationArtsMarketingJournalismManagementMass CommunicationTelevisionAdvertisingMedia StudiesVisual Marketing
Publications per year
1998–2015
Effects of Advertising Likeability: A 10-Year Perspective
Edith G. Smit, Lex van Meurs, Peter Neijens · Journal of Advertising Research · 2006 · 112 citations
Digital Marketing, Targeted Advertising, Consumer Research +19
Interest in News and Politics—or Situational Determinants? Why People Watch the News
Anke Wonneberger, Klaus Schoenbach, Lex van Meurs · Journal of Broadcasting & Electronic Media · 2011 · 60 citations
Split-Second Recognition: What Makes Outdoor Advertising Work?
Lex van Meurs, Mandy Aristoff · Journal of Advertising Research · 2009 · 53 citations
Digital Marketing, Targeted Advertising, Consumer Research +21
Dynamics of Individual Television Viewing Behavior: Models, Empirical Evidence, and a Research Program
Anke Wonneberger, Klaus Schoenbach, Lex van Meurs · Communication Studies · 2009 · 45 citations
Social Influence, Communication, Attention +22
Staying Tuned: TV News Audiences in the Netherlands 1988–2010
Anke Wonneberger, Klaus Schoenbach, Lex van Meurs · Journal of Broadcasting & Electronic Media · 2012 · 29 citations
Media Industries, Communication, Media Studies +17
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