Concepedia

Nimet Uray

NU

14

Publications

526

Citations

12

H-Index

1996

Active since

Affiliations

Istanbul Technical University(Current)

Istanbul Bilgi University

Sabancı Üniversitesi

Kadir Has University

Istanbul Medipol University

Nimet Uray is an author at Istanbul Technical University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionSupply ChainConsumer BehaviorBusiness AnalyticsSupply Chain ManagementFinance

Publications per year

1996–2021

14

Publications

14

An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements

Nimet Uray, Şebnem Burnaz · Sex Roles · 2003 · 153 citations

How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market

Nimet Uray, Gökhan Silahtaroğlu · Journal of theoretical and applied electronic commerce research · 2021 · 63 citations · Full text

Social Medium Monitoring, Digital Marketing, Consumer Research +22

Identifying Fashion Clothing Innovators by Self-Report Method

Nimet Uray, Ayla Özhan Dedeoğlu · Journal of Euromarketing · 1998 · 55 citations

Innovation Adoption, Fashion Clothing Innovators, Interactive Marketing +12

A customer lifetime value model for the banking industry: a guide to marketing actions

Yeliz Ekinci, Nimet Uray, Füsun Ülengin · European Journal of Marketing · 2014 · 41 citations

Marketing Analytics, Customer Satisfaction, Banking Industry +27

Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model

Yeliz Ekinci, Füsun Ülengin, Nimet Uray et al. · European Journal of Operational Research · 2014 · 38 citations

Customer Profitability, Customer Satisfaction, Revenue Management +12

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