Concepedia

Şebnem Burnaz

ŞB

13

Publications

616

Citations

12

H-Index

2003

Active since

Affiliations

Istanbul Technical University(Current)

Istanbul Bilgi University

Old Dominion University

University of Illinois at Springfield

Şebnem Burnaz is an author at Istanbul Technical University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionInteractive MarketingConsumer BehaviorBrand AwarenessConsumer Decision MakingCulture

Publications per year

2003–2021

13

Publications

13

An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements

Nimet Uray, Şebnem Burnaz · Sex Roles · 2003 · 153 citations

Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers

Melek Demiray, Şebnem Burnaz · Journal of Business Research · 2018 · 91 citations

Social Media, Brand Equity, Personal Branding +12

An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender – Turkish Case

M. G. Serap Atakan, Şebnem Burnaz, Y. İlker Topçu · Journal of Business Ethics · 2007 · 67 citations

Employee Attitude, Future Managers, Ethical Perceptions +7

The influence of 'influencer marketing' on YouTube influencers

Fulya Açikgöz, Şebnem Burnaz · International Journal of Internet Marketing and Advertising · 2021 · 48 citations

Customer Satisfaction, Entertainment Marketing, Digital Marketing +23

An Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople

Şebnem Burnaz, M. G. Serap Atakan, Y. İlker Topçu et al. · Journal of Business Ethics · 2009 · 44 citations

Culture, Cross-cultural Ethics, Cross-cultural Marketing +10

Rows per page

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