Concepedia

Iván Alonso Montoya Restrepo

IA

4

Publications

171

Citations

4

H-Index

2016

Active since

Affiliations

Universidad Nacional de Colombia(Current)

Équipe de Recherche sur les Processus Innovatifs

Iván Alonso Montoya Restrepo is an author at Universidad Nacional de Colombia specializing in business, management, and consumer research.

Top concepts

BusinessManagementMarketingSocial SciencesEntrepreneurshipConsumer ResearchStrategic ManagementBehavioral Decision MakingStrategyEducation

Publications per year

2016–2020

4

Publications

4

Neuromarketing: Its current status and research perspectives

Pedro Duque, Veronica Samboni-Rodriguez, Mariana Castro-Garcia et al. · Estudios Gerenciales · 2020 · 83 citations · Full text

Science Mapping Approach, Altmetrics, Behavioral Decision Making +15

Intención emprendedora en estudiantes universitarios: Un estudio bibliométrico

Alejandro Valencia-Arías, Iván Alonso Montoya Restrepo, Luz Alexandra Montoya Restrepo · Intangible Capital · 2016 · 58 citations · Full text

Entrepreneurial Phenomenon, Startup Ecosystem, Management +13

Lovemark effect: analysis of the differences between students and graduates in a love brand study at a public university

Iván Alonso Montoya Restrepo, Javier A. Sánchez-Torres, Sandra Patricia Rojas Berrío et al. · Innovar · 2020 · 17 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +20

The tree of science of deliberate and emergent strategies

Juan Esteban Hernández Betancur, Iván Alonso Montoya Restrepo, Luz Alexandra Montoya Restrepo · IIMB Management Review · 2020 · 13 citations · Full text

Behavioral Decision Making, Knowledge Production, Entrepreneurship +21

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