Sandra Patricia Rojas Berrío

Market orientation: importance, evolution, and emerging approaches using scientometric analysis

Gersson Torres, Sebastián Robledo, Sandra Patricia Rojas Berrío · Criterio Libre · 2022 · 28 citations · Full text

Market Orientation, Scientometric Analysis, Market Microstructure +16

Factors Influencing 4.0 Technology Adoption in Manufacturing SMEs in an Emerging Country

Sandra Patricia Rojas Berrío, Jeisson Leonardo Rincón-Novoa, Maria Sánchez-Monrroy et al. · Journal of Small Business Strategy · 2022 · 24 citations · Full text

Engineering, Innovation Adoption, Industrial Engineering +23

Artificial Intelligence and the Value Co-Creation Process in Higher Education Institutions

Oscar Robayo-Pinzón, Sandra Patricia Rojas Berrío, Jeisson Leonardo Rincón-Novoa et al. · International Journal of Human-Computer Interaction · 2023 · 21 citations · Full text

Artificial Intelligence, Value Co-creation Process, Engineering +14

Adoption of E-commerce in SMEs: the Colombian Case

Javier A. Sánchez-Torres, Sandra Patricia Rojas Berrío, Paola Andrea Ortíz Rendón · Journal of Telecommunications and the Digital Economy · 2021 · 18 citations · Full text

Customer Satisfaction, Online Customer Behavior, Mobile Commerce +12

Lovemark effect: analysis of the differences between students and graduates in a love brand study at a public university

Iván Alonso Montoya Restrepo, Javier A. Sánchez-Torres, Sandra Patricia Rojas Berrío et al. · Innovar · 2020 · 17 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +20